Hi - Niche News 4 u - Wyatt :)

Hey there,

Hope you’ve been having a solid week and soaking up the summer vibes. Whether you’re working, traveling, or just trying to get your steps in — appreciate you tuning in for another quick Niche update.

Here’s what we’ve got this week:

Shakers Delivered ✅
Pre Incoming ⏳
Europe Content? 🇪🇺
Side Hustle Summer 💸

Shakers Delivered ✅

Finally.

After what felt like forever (and a few too many emails to our freight company), our custom Niche shaker bottles are officially in-hand. They look so good — super clean, quality feel, and the final puzzle piece we needed to get orders out the door.

We’ll be using these in every pre-order shipment, and if you ordered, you’ll be getting yours soon. Pumped for you to use it the way we intended — with clean energy that actually feels good in your body.

We’re getting them up to Quin, and he’ll be posting some content on them soon so that you guys can see em!

Pre Incoming ⏳

The tubs of Niche are on their way to Quin in Delaware this week. Once they land, he’s locking in and getting every pre-order boxed and shipped.

This is the part we’ve been working toward for months now — and we’re so close. We appreciate all the support and patience through every delay, tweak, and behind-the-scenes speed bump. The goal has always been to get it right, not just get it out.

We feel that the first step is the hardest one, and we wanted to launch with a product we’re passionate about and really LOVE. We truly believe the scaling will come easy from there, once you guys try it. :)

Europe Content? 🇪🇺

I’m already out here in Europe now (writing this from a tiny apartment in Florence) — and still fully dialed into Niche while I’m abroad.

We’ve been filming, editing, and brainstorming some fun stuff to post while I’m out here — but I’d love to hear from you:

What would you want to see?
Gym culture abroad? What Niche looks like on the go? Local fitness food or ingredient sourcing content? Something more lifestyle-focused?

If you’ve got ideas or want to see something specific, just reply to this email or shoot us a DM @nichesupps.

Side Hustle Summer 💸

We’ve talked a lot about how we’re bootstrapping this whole thing — but here’s what that actually looks like behind the curtain:

Quin’s back home working as a server while also handling fulfillment.
I’ve been running a pressure washing and landscaping business in Atlanta — doing jobs early mornings and evenings to keep income flowing while we grow this thing.

Every dollar we make goes straight back into Niche.
There’s no investor safety net. No trust fund padding. Just two guys doing what it takes to bring something different to the table.

So if you’re drinking Niche this summer, just know — it was funded by sweat, scrappiness, and more than a few bug bites and dirty shoes.

We’re doing anything needed to make Niche the best it can be.

That’s all for this week.

Excited for you to try the product soon — and even more excited for what’s ahead.

As always, thanks for being here.

Talk next week,
Wyatt | Founder
@nichesupps

P.S. If you see a video of Niche on a mountain or in some weird European gym this week… just roll with it 😂