I lost my streak :(

Hey friends — it’s Wyatt!

I know… we’ve been sending these newsletters for 12 weeks straight, every Wednesday! And yesterday, was finally the end to that streak. The truth is I was caught up doing yard work all day for some cash, and Quin was busy working at a crab shack, and we couldn’t find the time! That’s alright though, because we’re getting the letter out today!

Appreciate you tuning in for another week. Got a few cool updates and some info you’ll actually want to know (yes, even if you’ve never Googled “what does beta alanine do?” in your life).

Here’s what’s inside this week:

• Beta Alanine: What It Really Does (besides the tingles) ✨

• How We Formulated Niche with Actual Science 🧪

• Shipping Timeline + Why Your Pre Will Be Coming from Delaware Soon 🤨 

Beta Alanine: Not Just a Buzz

You know that itchy, tingly feeling you get from pre sometimes? That’s beta alanine. But it’s not just there for that reason — or at least, it shouldn’t be.

What it really does: helps your body buffer lactic acid, which delays muscle fatigue and helps you push harder during intense workouts. Think sprints, supersets, drop sets, hill runs — all that fun stuff.

The tingles are just a side effect. The real win? More work, less burnout.

Built on Research, Not Hype

When we started Niche, we didn’t want to just follow the crowd. We wanted a pre-workout that felt clean, effective, and actually good for you.

So we dove into research. Every ingredient in Niche is backed by studies, not just trends:

• Citrulline for pump and blood flow

• Caffeine + L-Theanine for smooth, clean energy

• Beta Alanine for performance

• Electrolytes for hydration

• Nootropics + B12 for mental clarity

Nothing random, nothing underdosed, and definitely nothing shady. We kept it tight, clean, and purposeful.

Where’s My Order?! (Fair question)

We’re close — like really close. The product is going through final quality checks right now, and once it’s cleared, it’ll be sent up to Quin in Delaware, who’s handling shipping this first round.

Why? I’m heading to Italy in a week (yes, very excited — yes, TERRIBLE timing, yes, I’ll still be working). Didn’t want any delays on your end, so Quin’s stepping in to make sure things go out ASAP once everything arrives.

Labels and packaging? Done.

Shaker bottles? En route.

Product? Just about ready to go.

Thank you for being patient — seriously. This first launch is the start of something big, and your support means everything.

And even though it’s a vacation, I seriously will be staying dialed in on the biz while overseas. I love working on Niche, and if we truly want to be successful, there’s no stop to the grind!

See you next week — probably from a Roman side street with a Niche shaker in one hand and an espresso in the other.

— Wyatt

As always, you can reply to this email or hit us up @nichesupps if you have any questions or just wanna say hey