Hey,

Thanks for opening this email! Happy Wednesday, and welcome back to Niche Weekly!

Here’s what I have for you this week:

• My Bank Account has $21 🤣 

• This is the Week!

• Applying for Funding 🤑 

• Why we’re better than other natural pre-workouts?

My Bank Account has $21

Some of you might’ve laughed at this header, but at the moment, it’s true! 🤣 

Starting a business, especially an inventory-based one, takes a lot of money! I’m going all in on Niche, because I have a strong belief in our product, idea, and branding. So, right now, all of my money is in my business account.

A lot of people, and a lot of people reading this, may have ideas for businesses. I can tell you I’ve had 100s of ideas, (probably more bad than good ones) but I’ve unfortunately rarely ever taken action.

In this age, it’s so easy to be distracted by other things, and to be deterred from putting all of your eggs in one basket and starting a biz. But if you really feel that you have a good idea, and it’s something you’re crazy passionate about, put your money where your mouth is! You can’t be fully committed to an idea, or a business, until you sacrifice something to get it going. Whether that’s your time, money, dignity, or all 3 of them!

Cash is the biggest one in my opinion, as a lot of people are afraid of putting their money into an idea and failing. In my opinion, if your idea is actually good, and you have customers out there who are looking for the value you provide, go for it! I think if anyone wants it bad enough, and works hard enough, they will succeed. Do it. (Especially if you’re young and have no responsibilities.)

This is the Week!

Like I mentioned, all of my money is in my biz account. This is because this week we’re making some big purchases.

We’ve done a lot of market research, product design, formulation, and heard a ton of feedback from you guys. Niche has been in the works for a few good months, and its finally time, as some broke college students, to start making some purchases.

This week, we’re looking to order:

• Our first round of inventory (Mango Pineapple)

• Niche Shaker Bottles (400ml)

• Business Cards

• Custom Packaging

As you probably could’ve seen by now, we’re not trying to just make a BS product, get it out the door, and sell as many as possible.

We’re trying to build a quality, helpful, and well-thought-out product, that not only provides you with an amazing, healthy, scientifically backed, and efficient pre-workout, but also provides you with an amazing experience, all the way, from when you order to when you take a sip.

I personally promise that Niche will have the highest quality, of everything and I’m so excited for you guys to see everything come together.

Applying for Funding

Although I’m able to afford to back Niche. As a broke college student, it’s nice to have some funding, especially so that we can scale.

Because of this, I’m actively in the process of working with the Kickstart Fund & Idea Accelerator programs here at UGA. They both provide amazing feedback to help optimize my business and my product, and they provide me the opportunity to get some much-needed funding to help scale as well!

One thing I’m required to do for the idea accelerator this week, is talk to at least 100 strangers, and get at least one person to pay me for a sample of Niche. This is interesting and it’s out of my comfort zone. But it’ll push me to be better and prove a demand for Niche!

These programs are super exciting, and to have the chance to get a few thousand in funding is super helpful when starting out!

Why We’re Better

So, Niche isn’t the first all-natural pre-workout on the market, but I’m not going to lie, I’ve done the research, and we’re the best on the market.

Here’s a few reasons why:

• Amino Acids: Niche contains 6 beneficial, and unique amino acids, opposed to our competitors which all contain 2 to 3. 💪 

• Caffeine Content: Niche has 200mg of caffeine. The perfect amount for any caffeine enjoyer. Not too little, not too much. Most natural pre-workouts have NONE, or very little caffeine. What’s a pre without caffeine? ⚡️ 

• Nootropics: Niche contains 2 nootropics, compared to 1 or none in our competitors. Mental focus FTW 🧠 

• Sugar-Free: Niche is sugar free! Other pre-workouts use sugar as a sweetener!

• Beta-Alanine: Niche has 2g of beta-alanine. This is what gives you that good “tingle” and pump that your favorite pre-workouts do!

• Electrolytes: Niche is loaded with lots of sodium and potassium for optimal hydration!

We don’t just like to think we’re better. We have scientifically formulated Niche to be more effective at energizing, hydrating, recovering, and pumping you up than other natural pre-workouts!

That’s all I have for you this week!

Thank you so much for reading!

I’m excited to finally be in the process of getting the actual product ready for you guys and out the door.

Until next week,

Wyatt - Founder