Hey there,

Happy Wednesday, and welcome back to Niche Weekly. Thank you so much for being subscribed, and for reading! 😁 

This week has been full of LOTS of decisions and has been a stressful yet important time for Niche!

Here’s what I have for you this week:

• One Flavor Release

• Manufacturing Struggles

• Container Design

• Shakers / Packaging / Biz Cards

One Flavor Release

As you saw in last week’s email, and on our Instagram, we revealed our first 3 flavors.

However, you might’ve seen that we did a vote to determine which flavor we wanted to release first.

This is because although we’re super excited to drop, and have everyone try our lemonade, fruit punch, and mango pineapple flavors, we want to ensure that our formula and flavors are perfect before releasing them!

So, I picked the (in my and many others’ opinions) BEST flavor to start Niche off with.

Mango Pineapple 🥭🍍 

It’ll be releasing soon! (Likely in April) and the other 2 flavors will follow soon after!

As much as I wanted to drop all 3 flavors to start, I don’t want to rush production and want to focus on creating a quality product. 🤩 

Manufacturing Struggles

I said in last week’s newsletter that our first order would be placed this week!

However, as I also spoke on, we’ve had some hurdles to clear before placing it.

The decision to only go with one flavor for our first inventory order was one delay on the manufacturing of Niche, but other issues also make this process take longer, like price negotiations with my manufacturer, and also ensuring everything is perfect for the formula, packaging, and branding before sending over the cash!

I’ve been working diligently at getting this order placed ASAP, and promise that it won’t be too much longer, and I’ll have an estimate on the release date soon!

Thank you for your patience! 🫠 

Container Design

One thing we’ve been putting a lot of thought into lately, with the first order around the corner, is the container design for Niche!

We’re thinking of going with a very simplistic, and clean design. Similar to the ingredients in Niche!

Here’s some inspiration from other supplement companies that we’d like the packaging to look similar to:

We’ll keep you updated as we continue the design process!😄 

Shakers / Packaging / Biz Cards

Another few details we’ve been working hard at are:

• Shakers: Niche branded. Which we want to offer for sale but also include for free in our pre-workout orders!

• Packaging: We want to go all out and provide premium packaging. We’ve been messing with concepts with different high-quality boxes.

• Biz Cards: We need business cards in general! But we also want to include business cards that have perks and discounts in your orders of Niche!

That’s all I have for you this week!

Thank you for reading!

I’ll talk to you next Wednesday,

-Wyatt | Founder